![]() ![]() For better or worse (mostly worse), so much content these days is generated by regular schmos, meaning that being able to critically assess media is more important than ever. We no longer live in a world where information is written by journalists, fact checked by professionals, then signed off on by an editor. ![]() On the other hand, if you’re sharing junk memes, rage bait and info that’s just plain wrong, you might actually end up undermining all the hard work you’ve put into your brand (or even end up in social media jail ).īefore you hit “share”, here’s what to consider. Are you elevating positive things? Sharing valuable information? Calmly correcting misinformation? All of those things can be great, just so long as you’re thorough and strategic about what you’re sharing. If you DM something, it can be screenshotted and shared.Įvery time you engage online as your brand, think about what the cumulative impact of those actions is, and what it means for your brand identity – and reputation. Even if you delete it, it can be screengrabbed or captured on the Wayback Machine. Remember that once something is on the internet, it can’t be undone. When it comes to actually making and sharing posts, the stakes get higher. Following a problematic fave? Liking something horrible because you want to go back to it later? Both of these can totally mean bad news for you – and no, saying that “retweets =/= endorsements” isn’t the get-out-of-jail card you hope it is. Even if you’re not actively posting or commenting about something, engaging with it can be enough to sway public opinion about your brand. Basically, someone can see every action you take online. ![]() People can see your likes, adds, follows, comments and shares. ![]()
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